There’s been some talk recently about traditional television losing its luster compared to the number of streaming services that are on the rise, despite the fact that TV advertising spending is still as strong as ever. However, if millennials have their way, that shift may be coming sooner rather than later, at least for this key demographic.

A report on MediaPost indicates that a number of TV networks have lost viewership over the past year with younger adult viewers, based on a series of statistics provided by MoffettNathanson Research.

Between the months of July 2014 and June 2015, viewership for 11 TV networks groups in the 18-34 viewer group took a 14 percent dive. That’s 1.2 million fewer viewers. TV networks groups as a whole sank 7 percent overall in total viewership over the year, with an even more crucial decline of 3.4 million.

Teen audiences also dropped by 16 percent (437,000), followed by younger kids, dropping by ten percent (502,000). However, older audiences also dropped off, with the 35-49 age group dropping by seven percent (736,000) and 50 or higher down two percent (504,000).

Fox suffered the biggest blow (between both broadcast and cable networks), losing 271,000 over the year, or 17 percent. Viacom (267,000), NBC Universal (245,000) and A & E Networks (112,000) also took significant hits.

CBS, however, noted a bit of a rise in this period, increasing by two percent higher. Scripps Network Interactive wasn’t far behind, but had more of a flatter figure in terms of numbers.

So who benefits the most It appears that independent TV networks got the biggest increase, jumping by six percent in total viewers over the past year, including older skewing networks, according to the numbers.

This week’s (a)list daily Video Summit provided some perspective on this changing picture, mainly based on where content can be found and where it’s going. “It’s about what type of content we can produce for which audience, and where that audience lives,” said Rebecca Markarian, senior vice president of digital and social media for Ayzenberg.”It’s very much about the people you’re trying to reach, then the platform, then the content.” (The full article can be found here.)

In another panel, VidCon Industry Track curator Jim Louderback added his own perspective on the matter. “It’s not just YouTube any more, there are plenty of new formats,” he said. “The people whoa re good at one format aren’t necessarily good at another. For a brand it’s important that you work on all these different places.” (More details on that panel can be found here.)

Does this mean that traditional television will eventually drop off Probably not anytime soon but you can bet there’s some cause for concern at each of these networks, especially with losses headed into the millions.