MLG Sees Itself Competing with Other Global Sports Media Businesses

By David Radd

Posted December 18, 2012



Sundance DiGiovanni, CEO of MLG, has seen eSports grow from an esoteric fringe activity into a global industry on the verge of mainstream popularity. In fact, the executive has other “real” sports in his crosshairs.

“We need to make it easier for people to find and become fans of eSports,” said DiGiovanni. “We currently have an amazing community and they live and breathe eSports, but in order for us to get to a point where we are truly realizing our potential we need to create more hooks. Hooks that appeal not only to the current audience, but hooks that will help us draw in new generations of fans. We want the next generation to grow up viewing eSports as a global phenomenon that is on the same level as the NFL, European Football, the NBA and other global sports media businesses.”

“If we continue to execute properly and more structure is introduced to the scene, I see eSports rivaling the UFC within 5 years. There’s no reason that we can’t rival even the NFL eventually, we just need to continue to evolve while growing our scene and focusing on sustainability,” he added.

Source: PC Gamer





 


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