Think mobile ad traffic is just starting to gain speed You haven’t seen anything yet.
Fierce Developer reports that AppFlood has posted new research that breaks down just how significant an increase there’s been in mobile advertising. It’s risen an incredible 9 percent in revenue year-over-year.
Through AppFlood’s Global Mobile Android Advertising Insights report, these numbers came together, along with the following statistics:
- Personalization apps make a generous amount of revenue, raking in over two times more than general communication apps, although they still came in a close second.
- 67 percent of mobile users from around the world come from three specific countries — Asia, the Middle East and Latin America.
- Average mobile ad budgets on a global scale have increased by 24 percent month over month, from July 2013.
As you can see by the chart, the cost per install has dropped as well, going from $.43 in the third quarter of 2013 to just $.26 now — that’s nearly half down.
“It’s not a bad time to be a mobile advertiser as the appetite for apps grows around the world amid a growing supply of traffic outpacing demand,” the report indicates. “Install rates grew across the board in developing regions, suggesting positive sentiment for mobile app discovery through ads.”
It looks like a majority of the numbers show that the biggest increases are coming from the U.S. market, although there isn’t much mention in the Chinese one. At least, not yet — but advertising is likely continuing on a strong streak there as well, and likely to pick up even further next year.
Meanwhile, Fierce Developer also advises that this could be the time to allocate a marketing budget with the coming year. Some particular categories may not benefit as much as “personalization apps,” according to the site.
