With all of the changes in advertising these days — especially on the digital end — some companies are struggling to keep up. Still, that isn’t stopping some companies from experimenting with ideas, and flourishing as a result.

VentureBeat recently reported some interesting statistics surrounding mobile advertising, including increases through both engagement and customer base with certain companies.

For example, Disney has managed to find a perfect balance between targeting and creative with positive results. It managed to achieve seven times the average video ad engagement rate using smart audience targeting and utilizing its creative expertise. Video ads have picked up for Disney as well, showing an increase of five times the engagement of traditional static banner ads.

It’s not the only one benefitting, either. A national consumer goods company managed to team up with Kroger to achieve a 3.7 times increase in the number of consumers visiting its site to purchase products. This comes from a geotargeted mobile advertising campaign that focused on a number of factors, such as device data, location history and offline purchase data.

The mobile ad ecosystem can be hard to jump into, especially with companies getting their feet wet for the first time. But it’s all broken down into a helpful 11-step chart, which executes in milliseconds between ad networks, exchanges, demand-side platforms, supply-side platforms and data management platforms.

With the above chart you can see how every step is broken down, from when a user initially opens an app to when ad networks bid on space for their promotion to be seen to when the user initially continues on, unaware of all the transactions that took place in the cycle.

It’s also about finding the timing of certain advertisements to work to a company’s advantage. VentureBeat explained that Adidas missed a key opportunity last year during the World Cup. Even though two teams in the tournament (Germany and Argentina) managed to showcase the brand by wearing its gear, it failed to sell a special commemorative jersey that was offered at the conclusion of the World Cup, mainly because enough word-of-mouth didn’t spread about its availability.

This year, however, the company knew better. After Thomas Muller (of the German squad) scored a goal, Adidas offered his jersey seconds later. As a result, it saw a much bigger audience, to the tune of a massive 6.6 percent clickthrough rate on its home page.

VentureBeat has a full report available here that explains how brands and mobile advertising can win. It’s a bit costly ($499), but provides insight that could help companies get comfortable in the mobile market.