Consolidation continues in the mobile analytics, as App Annie announced the acquisition of competing firm Distimo (a dominant player in Europe) as well as $17 million in new funding. As part of the acquisition, Distimo’s founders will take key roles within the team, and their Netherlands headquarters will become App Annie’s European R&D center. The Distimo team will be integrated into App Annie’s global offices, bringing App Annie to 240+ employees worldwide and making it the largest mobile app analytics-focused company today.
In addition to the acquisition, App Annie has raised a $17 million inside round of funding from existing investors IDG Capital Partners, Greycroft Partners and Sequoia Capital. This brings App Annie’s total money raised to $39 million, with the funds being used to accelerate investment in new products, new platforms and new markets.
“We started this company during the app ecosystem’s infancy and our mission has always been to provide our users and customers with the best metrics and insights to run their app business,” said Bertrand Schmitt, CEO of App Annie. “Having been a part of the mobile app ecosystem since its inception, this acquisition represents a major milestone in App Annie’s growth, and it allows us to accelerate our product roadmap. We look forward to integrating the talented Distimo team and are excited about what they can achieve within the App Annie fold.”
Vincent Hoogsteder, CEO of Distimo, said, “It made complete sense for us to join the team at App Annie. We share the same vision to inform everyone in the app industry with the best data and analytics platform, and we’re excited about what we can achieve together and the road ahead.”
The [a]list daily reached out to Peter Warman, CEO of games market research firm Newzoo, for his thoughts on the deal. "It is definitely good news for Newzoo, as well as our subscribers that include the majority of big players in the industry," said Warman. "Part of our clients use Distimo and others use App Annie. We can now provide our unique capability to cross-analyze app data, consumer insights and financial analysis to all our clients. Our co-operation with Distimo has intensified over the past couple months and I expect that to continue on an even broader scale."
The mobile app analytics business has seen many companies arise in the last few years with the rapid growth of the app industry. It's a natural part of the business evolution to see consolidation occur, and it should be beneficial to the customer base – those companies creating mobile apps that need data and analysis on how products are selling. We'll see more acquisitions, mergers, and buyouts as more money comes into the sector. In the long run this should simplify things for marketers, reducing the number of companies to choose from and improving the analytics offerings as these firms compete to offer the best services.