Sometimes, getting an exclusive title for a game platform is everything – just look at what Titanfall has done for the Xbox One during its first month of release.
Both Apple and Google have been striking deals with game publishers to make mobile games for their devices, providing a deal that would give them coveted marketing space in return for making them exclusive to their devices.
A report from the Wall Street Journal states that a window of exclusivity is becoming more of a common business practice with certain companies, like how popular puzzle game Cut the Rope came out for iOS first, and then Android three months later.
“The company and Apple agreed to about a three-month window of exclusivity for Apple’s App Store, in exchange for the store prominently promoting the game (…) Prominent display in an app marketplace can produce as much as a tenfold spike in daily downloads, depending on the location of associated banner ads and how long a promotion runs,” says the article.
With a $16 billion figure spent on apps last year and 70 percent revolving around games, you can bet that some developers will certainly pick up on said deals.
Source: GigaOm
