For the longest time, companies like Microsoft and Sony, along with third-party publishers, spent the biggest bucks when it came to advertising their games on television. Over the past year, however, a new player has emerged – free-to-play mobile games. And it’s growing even larger.

A report from iSpot.TV indicates that TV advertising has increased for games in general, rising up to $210 million for the past year. That’s a $60 million difference from the previous year.

In the chart above, you can see how this spending is broken down. While Sony’s PlayStation division still plays a big part in terms of advertising getting on television (most recently hyping games like Bloodborne and The Order: 1886), other companies like Machine Zone and Supercell have bumped up their spending, behind lucrative campaigns for popular free-to-play titles like Game of War and Clash of Clans. Both of these ads have featured superstars, including model Kate Upton and actor Liam Neeson (whose Clans ad made a big splash during the Super Bowl).

Mobile game companies made up 30 percent of all game related TV ad spending, according to the report, although other companies like 2K, EA and Ubisoft, who produce third-party releases for both mobile and consoles, still played a pretty big part with their campaigns as well, according to VentureBeat.

This spending upswing marks the first time that mobile is doing more advertising than traditional game consoles, although the likes of Sony and Microsoft usually save its TV pushes for bigger titles, mainly around the holiday season.

Showing the biggest increase in spending is Machine Zone, who only had 6.7 percent of TV ad spending last year, but has since risen to 21 percent with its Game of War commercials. Meanwhile, Supercell rose from 10 percent to 22 percent. Other companies are playing a part as well, such as UCool, which spent a significant amount of money to advertise Heroes Charge during the Super Bowl earlier this year.

Whether spending will remain this way has yet to be seen, but considering the success of both Game of War and Clash of Clans, it isn’t likely to slow down soon — which means that Sony and Microsoft have their work cut out for them, even if they are in a completely different game market.