Ford's Mustang Customizer has released for the Xbox 360. The mobile app is part of the company's latest effort on the platform, having also had campaigns for the 2012 Fiesta, MKZ Hybrid and Focus models.
"We saw opportunity on Xbox in the sheer numbers on their service and the recent changes occurring on Xbox with more users spending time in apps and less time playing games," said Ford/Lincoln Social & Emerging Media Analyst Brian McClary. "We were also excited to launch on this service because we would be one of the first few branded apps to launch on Xbox Live and like other emerging channels, we want to learn about how the consumer interacts here.”
The Customizer Xbox edition has capabilities not found on the desktop or mobile versions, like customization through voice and motion via Kinect as well as gear for players' avatars. A contest also gives those who download the app the chance to win 10,000 Microsoft Xbox points.
Find out more about McClary and Ford's marketing in this [a]list interview.
Source: Ad Age