Even though it has no intention of abandoning its network services, NBC Universal is looking to dabble in the digital front with all-new online programming.
The company will launch more than a dozen video series that will appear first through digital means, including channel websites as well as on-demand and Hulu.
“The combination of digital video alongside television content is extremely powerful and becoming an increasingly important part of the connection advertisers make with consumers,” said Linda Yaccarino, president of ad sales for NBC Universal. “We want to offer our partners the unique ability to harness the power of our creative assets along with our distribution capabilities including the video-on-demand platform like no other company can do.”
NBC Universal had tried the original programming method before in 2008-2009’s season with Gemini Division and Woke Up Dead, but obviously this time around will bring a much larger focus.
The programming announcements are expected to come within a few weeks time, before AOL and YouTube hold their “newfront” meetings with advertisers.
Source: Variety
