Sometimes, corporate companies need to pay attention to young upstarts making innovative videos on YouTube. Doing so would open the door to a possible partnership featuring exclusive content, not to mention an all-new avenue of advertising that could catch on with a bigger audience.
Case in point: YouTube video maker RackaRacka released an epic new video featuring Nerf weapons in action, with fake bullet effects, machine gun fire and more to make the battle seem more heated than it actually was. The video, which can be seen below, is a lot of fun to watch, and sets the tone for just how exciting Nerf battles can be.
That said, Nerf didn’t sponsor the video, which forced RackaRacka to indicate in its videos that it is, in fact, “Not sponsored by Nerf.” But was the company just not willing to sponsor, or was there another reason
Said RackaRacka in the YouTube comments, “NERF didn’t refuse us, we tried to contact them but didn’t head back haha. I want to be very open to my subscribers about product placement and sponsorship. I hate it when my subscribers write things like ‘oh they only made this video because they’re getting paid’ or ‘its only good because they had a budget.’ I just wanted to let everyone know that this wasn’t sponsored by them the same way I would let everyone know if it had been.”
It seems like a missed opportunity for the Nerf company, if only because the company has worked on “epic” online videos before. Previously, it had paired up with AwesomenessTV on an online video featuring an epic basketball face-off with a Nerf ball and hoop, which we’ve included below. The video is actually posted on Nerf’s Official YouTube Channel.
Could it be that Nerf just missed out on the opportunity, or perhaps didn’t think that the addition of gunfire effects wasn’t good for its harmless guns and toys Regardless, it should definitely give RackaRacka’s video a look, because it’s definitely not anything of the harmful variety.
To the next great Nerf war!
Source: New Media Rockstars
