When it comes to streaming entertainment, there’s definitely a competitive market out there. However, Netflix continues to hold a steady lead, thanks to its variety of TV shows and top films.
A report from Piper Jaffray & Co. shows that Netflix still has a steady pace over Amazon’s subscription-video service, especially when it comes to content-licensing, as it has more of the top 50 movies and top 75 TV shows than it has over the previous years.
“Relative to Amazon . . . Netflix is still leading by a wide margin,” said Piper Jaffray senior research analyst Michael Olson.
In the report, Netflix shows a 32 percent market share, compared to Amazon’s twelve percent. However, Netflix numbers have dwindled a bit, showing a decline by about 2 percent from the previous year, while Amazon has increased its count to around 5 percent.
Netflix has 10 of the 50 box-office leaders from the past year, while Amazon only has three. However, Amazon has more movies that are from the past couple of years, while Netflix relies a bit more on an older library of classics – not that that’s entirely bad, just a notable difference.
Hulu Plus, while not as competitive without certain movies in its line-up, still holds steady with nearly three times as many recent top-rated shows over Netflix, with 57 percent of the total count over the past year, compared to 20 percent for Netflix and nine percent for Amazon.
When it comes to original content, however, Piper Jaffray played it casual. “While definitely a competitor, we view Hulu as increasingly less of a direct threat as Netflix focuses on original content,” said Olson.
The streaming content market is poised to become even more competitive, especially with original content coming from Yahoo!, MIcrosoft and Sony. Meanwhile, both Amazon and Netflix continue to sign deals for new original content, so the battle will continue. Can these new companies put a dent on the market share of the leaders
Source: Variety
