There’s only so much that can be done with newspaper ads these days – mainly due to what they’re printed on – but some companies have shown innovation, including HBO with a dragon shadowed Game of Thrones ad and the blank-paged The Book Thief promotion.
Now, in Colombia, a new 3D-style ad has appeared, making it look like there’s more depth to it than there actually is. This ad, for the HiperCentro Corona kitchen, appears in the classified page, and makes it look like the page is actually sinking further in, as you can see above. It represents the image of an actual kitchen, similar to the one being sold.
It’s a neat idea, and could perhaps lead to similar ads in newspapers in the future.
Source: Adweek
