Nintendo isn’t content on just advertising like crazy for Mario Kart 8 upon its initial release. According to MCV, the company intends to advertise for the game throughout the end of the year.
The game, releasing on May 30 in the U.S., will see a huge launch campaign at first, and then continuous TV and online advertising through the following few months. It will also be the focus of a social media program designed around the nostalgia of the series.
“To herald the launch of the most hotly anticipated Wii U title to date, we will have marketing activity pre-launch as well as post-launch moving through the summer and into peak season,” said Nintendo UK brand manager Roger Langford. “For the first time in HD, Mario Kart 8 introduces original course designs that highlight the game’s new anti-gravity feature, which allows players to race upside down or up vertical surfaces. This adds a whole new dimension to the racing.”
There’s no word yet on Nintendo of America’s advertising plans, but expect it to be equally energetic about the sequel.
Source: MCV UK
