Eyeview, a company that specializes in creating personalized video advertisements, has announced that its ads are now running on Internet-connected televisions, as well as Roku devices and Microsoft’s Xbox consoles.
The technology reaches out to specific audiences depending on viewer data, nailing down certain stores or specials that would reflect upon their areas.
Following its receiving of C funding last year, the direction for personalized ads was no surprise, according to co-founder and CEO Oren Harnevo. The system works by creating “hundreds of thousands” of variations for each ad, offering a variety of subjects for audiences depending on their area.
An example of this technology can be seen in the video below.
