By: Jessica Klein
Playmobil’s kids’ series Super 4 has proven its popularity on linear TV in the UK, Italy, and Latin America across various channels (specific to those areas). Soon, the adventure series starring Playmobil figurines (well, in CGI animated form) will come to the US. This time, instead of showing up on broadcast TV, it will debut on Netflix in April 2015.
Sarah Blair-Miller, who works in marketing for Playmobil USA, caught up with VideoInk to tell us about the decision to put Super 4 on Netflix and give a little more info on the toy company’s digital video strategy.
Super 4 was doing well on TV in other territories. Why choose to move it to Netflix in the US?
This isn’t a move so much as an expansion. The Super 4 series has proven to be extremely successful in Europe, and we’re thrilled to have the series debut as the first Playmobil-inspired entertainment property in the US. Netflix has proven itself to be a strong broadcast provider in the industry, and the flexibility that it offers its viewers made it a perfect partner for the Super 4 series. Parents are constantly on the go and want content for their children to be available when needed. Netflix makes that flexibility possible, allowing families to stream their favorite Playmobil-inspired series whenever they feel the urge or their schedule allows, whether it be at six in the morning or six at night.
What was the inspiration behind Super 4 Was the idea to make an animated video version of Playmobil at all inspired by The Lego Movie (or did Playmobil’s series come out before that in other countries)?
The Super 4 series was developed by Morgen Studios and Method Animation. Together, they came to Playmobil with the idea and passion to develop content based entirely upon the brand’s figures and themes. Naturally, we were both excited and flattered to have been the inspiration for such an exciting kids’ series. This also represents the first time that the Playmobil worlds have come to life and interacted with one another, similar to a child’s play experience where anything is possible–knights can encounter dinosaurs, and fairies and pirates can visit a futuristic tech world.
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