The [a]list daily
The [a]list daily is the only source of editorial entirely focused on video game and entertainment marketing news. Ayzenberg Group
, one of the largest independent advertising agencies on the West Coast, launched the newsletter in 2009 as an online forum for game industry professionals. It has since evolved into a daily dose of insightful original features, industry news, and spotlights on outstanding creative efforts across the spectrum of advertising, marketing and social media. The [a]list daily is produced in conjunction with The Gamer Network's editorial outlet GamesIndustry.biz, a leading business-to-business web site covering the game industry.
The [a]list summit
The [a]list summit was founded in 2008 by Ayzenberg Group
as a forum for exchanging ideas among video game industry luminaries and thought leaders. Now an annual invite-only event, the [a]list summit covers forward-looking trends relevant to advertising and marketing in entertainment, video games and youth lifestyle products. For more information on recent and upcoming summits, please visit www.thealistsummit.com
Corvette Stingray Ad Looks Like a Game
'The Lego Movie' Game Leaps Into Action
'300: Rise of an Empire' Battles on Sea and Land
Trevor In Real Life
Xbox One's Exclusive Mission
'No Man's Sky' Boldly Goes...
Pantene Ad Fights Gender Labels
Axe Effect Hits 'Battlefield 4'
Telltale Announces Two Exciting Games
Nike and Adidas Reveal Competing Soccer Ball Ads
'Thief' Trailer Sneaks out of VGX
Century 21 Suggests Amazon Air Drones
Portal 2 In Motion for PlayStation Move
Sixense designed three new motion mechanics for Portal 2 In Motion, coming to PSN for PlayStation Move motion controller users. The "One-to-One" mechanic allows the player to manipulate objects as if they were held in his or her own hand, giving the ability to change the object's position and orientation by moving and rotating the Move motion controller. The "Portal Surfing" mechanic is the ability to move and rotate a portal along a "portalable" surface. Portal Surfing allows you to change an object's trajectory as it passes through a portal by rotating the portal. Scaling is performed by reaching out with the Move controller while holding a cube in the game, pressing the scaling button and moving the controller horizontally to increase or decrease the size of the cube.