[a]list kicks off its series of 2013 events in late January with [a]list summit New York, a day of sessions focused on mobile as a platform for game brand building and marketing. Announced today, Rovio senior VP of brand marketing Ville Heijari and Newzoo CEO Peter Warman will be headliners at the summit. The event is being held under the banner “The Rise of Mobile Content Marketing.”
Heijari, who has been with Rovio since the earliest days of the company's blockbuster game IP Angry Birds, is speaking in a fireside chat. The session will look at how Rovio built the biggest game brand on mobile, and arguably one of the most recognizable entertainment properties in the market today. Heijari joined the Finnish game maker shortly after the first game in the Angry Birds franchise launched on iOS in 2009. Today, the brand extends into merchandise, theme parks, even a new game franchise blending its IP with Star Wars. And there’s an Angry Birds movie in the works, tied with Despicable Me producer John Cohen. All told, Rovio says licensing now accounts for 40 percent of revenues from Angry Birds. At [a]list summit, Heijari will show how the company grew the brand through a strategy focused on content marketing.
Peter Warman, CEO of Newzoo and now a regular provider of mobile game market data to [a]list daily, is presenting the keynote session at [a]list summit New York. Warman’s presentation will have new research that Newzoo is planning to release at the summit, including an exclusive data brief provided to all attendees as takeaways.
[a]list summit organizer Ayzenberg Group is partnered with Mobile Gaming USA East on [a]list summit New York, scheduled to take place January 29 at the New Yorker Hotel. The two events take place in succession, with Mobile Gaming USA East continuing at the same venue January 30-31. Organizers are offering all-access passes to both events.
For more summit information and to register, visit the [a]list summit New York web site.