Samsung has announced they have made a $13 million investment in the cross-platform mobile software company BlueStacks. The major investment will be focussed on BlueStacks’ GamePop product, a white-label solution allowing cable providers and television manufactures to offer a wide range of Android mobile games on traditional televisions.

“This is a huge win for the mobile generation,” said BlueStacks CEO, Rosen Sharma in an online piece with Mashable. “We interview a lot of young kids in our GamePop research. None of them have heard of Mario, but they all know Subway Surfers. There is a mindshare shift to mobile IP happening, and with Samsung we will bring all of this popular content into living rooms around the world.”

BlueStacks is known for its focus on mobile to in-home game integration. Just last year they launched the GamePop console that operated as a kind of “Netflix for mobile gaming,” featuring over 500 Android gaming titles. The larger, $129 version of the console was discontinued by the company not long after, however.

BlueStacks also offers a desktop player for Mac OS X and Windows which allows users to play games like Candy Crush Saga, Telegram and Temple Run 2 on their desktops.

All three channels, the white-label offering (for third-party vendors), the AppPlayer (for desktop users), and the mini-console are designed to liberate Android gaming from mobile devices and essentially blur the lines between traditional console gaming the mobile gaming.

Source: Mashable