Samsung has been on a marketing roll since 2012 with a new plan, and it’s done quite well against the likes of Apple, though it’s running into a few problems when it comes to judging returns.

Kantar Media recently reported the marketing gap between the two companies, with information revealed from the Apple vs. Samsung patent trial that’s currently ongoing.

Samsung has spent $364.03 million in marketing back in 2013, while Apple spend about $350.9 million in the same time period. Overall, that has led to revenue of $128.4 billion for its mobile division, a rise in 32 percent from $105.8 billion the previous year.

However, some statistics are missing with these numbers, as certain numbers, such as with Facebook users, couldn’t be accurately read. However, the company was pleased with the rise in customers from Best Buy and AT&T locations following its big Super Bowl ad a couple of months back.

Source: ZDNET