Snapchat is no stranger to its unique but nevertheless successful business strategies, from its untargeted ads campaign to several other popular influences. So what’s next on the company’s list for greatness Celebrities.

DigiDay has recently reported that the company, which already has big names on board its mobile platform like Justin Bieber and Kylie Jenner, that it’s focusing on bringing other celebrities on board. Rob Gregory, chief revenue officer for WhoSay, a social platform that caters to superstars, said that Snapchat is “aggressively courting celebrities with a big C and a small C. Everyone knows that’s where the millennials are and the celebrity audience is. The Snapchat audience is so enthusiastic and engaged with that content, this is a natural move for them.”

Although Snapchat didn’t confirm this business strategy, a number of observers, including Gregory, stated that with the app, it’d be easier to discover celebrities, alongside friends and other users.

This is the latest move by the popular disappearing-message app to entice users with content, including articles and videos from the likes of CNN and the Daily Mail, through its Discover page. In addition, it’s been looking for ways to bring live sports to the app, along with creators from YouTube and Vine to create an exclusive series for the app, although no results have been posted from that just yet.

Sites have become more and more involved with getting celebrities to use its social media pages. Twitter has a number of big name celebrities with a growing fanbase; Facebook has a Mentions app, where people can interact with some of their favorite celebs; and Reddit hosts plenty of Ask Me Anything (AMA) Q & A’s, where hundreds of questions pop up.

With celebrities on board, Snapchat could handily pick up a new audience to use its platform, thus boosting its userbase – and more possibilities for advertisers. Eric Dahan, CEO of Instabrand, said, “It gives them a backstory they can’t share with other mediums. If you think about Instagram, it’s usually images, and they tend to be more manicured. Snapchat really allows celebrities to give a backstory. It makes celebrities more attainable.”

However, that’s not to say the process would be smooth, as DigiDay believes some hindrances would get in the way when it comes to brands working alongside personalities. “It’s very, very manual and very high touch,” said Ted Murphy, CEO of influencer-brand connecting company Izea. “I think one of the biggest challenges is having the content disappear. Even with a Vine video, there’s something to send the client at the end of a campaign. With Snapchat, it’s ‘Trust us, it appeared, and it was great.'”

We’ll see just what kind of celebrities Snapchat is able to reach in the weeks ahead.