User-generated content can be a great way to encourage participation and engagement with a game – and it can also be lucrative, with one user earning more that $100,000. The player was participating in Sony Online Entertainment’s player-generated content initiative, Player Studio, which provides tools and templates for users to create items to sell in the SOE marketplace.
At present, only EverQuest, EverQuest II and PlanetSide 2 support Play Studio items but, if approved by SOE, the user receives 40 per cent of each item’s net sales. The player, that SOE’s John Smedley declined to name, reached that $100K milestone in little more than 18 months after the Player Studio debuted. So far, Player Studio is only available in the U.S., but is expanding to the UK, Germany and France in May.
Source: GamesIndustry International
