Between June and September people are out of their houses and on their smartphones, looking for places to go and things to do. What they’re searching for (and how) provides a window into consumer interests for this season and beyond. We took a look at Google’s data to see what’s trending this summer.
Mobile Heats Up
Mobile Share of “Recipes” Searches
Mobile Share of “Hotel” Searches
People use mobile devices to go online more so in the summer months than in other seasons. Through a combination of traveling on vacation, lounging on the beach, or grilling in their backyards, U.S. consumers are constantly connected.
Gaming Becomes A Daily Habit
Average Views of Video Game Content on YouTube
It comes as no surprise that views for video game content on YouTube, such as trailers and tutorials, go up in the summer months. During the school year, views of gaming content spike on weekends and then level off during the week. However, when kids are home from school for summer break, gaming content is watched much more consistently throughout the week.
Source: Think With Google
