by VideoInk Staff
The Digital Content NewFronts this year will consist of more presenters than ever before. Over 30 online networks will reveal their upcoming programming slates, allowing for an unpresented amount of deal-making to take place.Offering some perspective as this action-packed week begins, Anna Bager, the SVP of mobile and video and the general manager of both IAB Digital Video and Mobile Marketing Centers of Excellence, told us her take on the 2015 NewFronts. How is it offering unique opportunities from the TV Upfronts as it attracts more buyers Read Bager’s take below.
With more presenters at NewFronts than ever before, what, in your opinion, is driving this type of interest in the events?
The IAB just came out with a study that shows strong numbers in connected TV ownership and usage, clearly demonstrating that streaming digital video to television screens is mainstream behavior–and its gaining in popularity. Turning traditional TV time into streaming time is becoming the new norm. As a result, there is no question that a marketplace like the NewFronts is an imperative. Unprecedented interest in the NewFronts–from both prospective presenters and from the buy-side–reflects this important consumer shift.
Which new presenter are you most excited to see on stage, and why?
It’s impossible to choose a favorite, and we are ready to be surprised and delighted each and every day of the presentations. But I’d have to say I am excited to see all of the new entrants to the event. We are sure that they will have some great content and advertising offerings to share, and they are ready to put on some great shows –from modest and exclusive meetings to really fun, immersive events. We are especially pleased that these new presenters are known for exploring a range of topics that speak to a variety of different audiences.
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