By Jessica Klein
Getting news on YouTube may still sound like a joke to, say, your grandparents, but more and more news outlets are popping up on the platform that deliver high-quality current events coverage while appealing to younger viewers.
As Carlos Restrepo, the head of business development at Outrigger Media, puts it, “The News & Politics category is one of most powerful on YouTube to demonstrate the quality of native producers. We consistently see channels like The Young Turks and SourceFed top traditional media outlets like CNN and New York Times in this vertical.”
Though a version of CNN does make this emerging channels list (which was created using Outrigger’s Emerging Talent Tracker tool), most of the others eschew typical news coverage for a cheekier, more creative, and frankly more fun approach.
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