After months of rumors regarding the program, Twitter revealed today that it is in fact launching a beta for mobile app install ads, which will run through the company’s mobile app, as well as MoPub, a mobile ad network that the company purchased last year.
With this program, Twitter expects to see an increase in revenues, and will also provide a mobile ad sales push from hereon in. However, the figures will not be included with the company’s first quarter earnings report, although investors should still be quite pleased with their results.
MoPub will play a huge part in this program, as it currently reaches one billion devices and utilizes 130 billion ad requests via smartphones on a monthly basis.
Several advertisers have already jumped on board, including Spotify, HotelTonight, Deezer, Kabam, SeatGeek and GetTaxi.
“Twitter has jumped to be our number one acquisition channel, we couldn’t be happier with the results of the beta,” said Rich Pleeth, global marketing VP at GetTaxi. “The engagement rates are remarkable, not only have we seen stellar results, but we’ve learned some great insights.”
Source: Adweek
