Valve and Plantronics are rolling out branded headphones that come with virtual goods for popular Valve games. The new line features game brands as well as visual ID drawn from within game universes, such as Aperture Laboratories from Portal 2 and Mann Co. from Team Fortress 2. DOTA 2 and Counter-Strike are also part of the line, which includes Plantronics’ GameCom 780 and high-end GameCom Commander headsets.
In making the announcement, Plantronics said the deal will eventually extend to more products and “is the beginning of what is expected to be a long term relationship with Valve.”
The company said the partnership also includes joint marketing efforts through in-game promotions, online tournaments and social media programs aimed at Valve’s player communities.
Separately, Plantronics announced a new head of PR and analyst relations. Genevieve Haldeman joins the company as VP of global communications.