Considering the heavy investment into original programming for various streaming services (including Netflix, Hulu and Amazon Prime), it shouldn’t be a surprise that Vevo wants to amp up its own content as well.
The channel, usually devoted to music videos and similar programming, has decided to take a gamble on original programs, as it’s preparing 100 new episodes of original episodes that will make their debut on the channel this fall.
Fan Showdown and High Fives, both in production at L.A.-based Kids at Play, will get fans involved, providing access to a number of prizes. Meanwhile, High Fives will focus more on comedians as they perform music video countdowns. The debut episode will feature Josh Levya, better known under the moniker YoMuscleBoii.
In addition, the animated series A.K.A. is rolling right along, as the debut episode featuring performer Iggy Azalea already premiered. Other recent premieres, Day Off With and Vevo DSCVR, are also generating some interest, especially with Fuze sponsoring Day Off, which follows musicians when they aren’t performing. Vevo DSCVR, in the meantime, takes place in the Dream Downtown’s Electric Room, and features artist Betty Who on the premiere episode.
More episodes will continue into the year, including Lyric Lines, Guess the Video, Lift, Go Shows, Tour Exposed and Hot This Week. Fashion show Stylized will eventually make a return as well, but with a makeover sponsored by Milk Studios, Made and Legs Media.
With this newest season of programming, Vevo’s senior vice president of content and programming Doug McVehil believes it’s seeing the “biggest season of original series to date.” That’s quite a change from when it first started in 2009 as a devoted music channel.
What do you think Will this programming help give Vevo a boost online, or should they stick with more traditional music videos
Source: The Video Ink, Digiday
