[a]listdaily is the only source of editorial entirely focused on entertainment marketing news. Ayzenberg
, one of the largest independent advertising agencies on the West Coast, first launched [a]listdaily as a newsletter and online forum for game industry professionals in 2009. It has since evolved into a daily dose of insightful original features, industry news, and spotlights on outstanding creative efforts across the spectrum of advertising, marketing and social media.
The [a]list summit
[a]list summit was founded in 2008 by Ayzenberg
as a forum for exchanging ideas among industry luminaries and thought leaders. Once an annual invite-only with a roster that was a who’s who of the games and entertainment industry. [a]list summit has now opened its registration to interested brand marketers, media buyers, top social media influencers, and more. For more information, please visit www.alistsummit.com
Brand Viewership Picking Up On YouTube
Millennials Mixed On Ads
Two Million Homes Unplug Cable TV
Where Marketers Collaborate with Influencers
Ads Go Multiscreen
TV Still Rules
Nielsen Reports: Request For Change
Adult Swim Goes Deep
Facebook Paper Arrives
Super Bowl Ups Demand for Videos Online
Could Apple Be Gearing Up for Mobile Payments Business?
HBO Goes 'Social First'
Study: Web Users Engage Above the Fold, Linger Below it
Chartbeat released this infographic from a study of user engagement with web sites and banner ads, where it looked at behavior in 25 million sessions online. The study has a couple of surprising findings. It found highest engagement is with content right above the fold threshold, not the top of the page. Visitors also spent more time viewing content below the fold than above it. The rest of the graphic speaks for itself.
Infographic by Carlos Monteiro