The [a]list daily
The [a]list daily is the only source of editorial entirely focused on video game and entertainment marketing news. Ayzenberg Group
, one of the largest independent advertising agencies on the West Coast, launched the newsletter in 2009 as an online forum for game industry professionals. It has since evolved into a daily dose of insightful original features, industry news, and spotlights on outstanding creative efforts across the spectrum of advertising, marketing and social media. The [a]list daily is produced in conjunction with The Gamer Network's editorial outlet GamesIndustry.biz, a leading business-to-business web site covering the game industry.
The [a]list summit
The [a]list summit was founded in 2008 by Ayzenberg Group
as a forum for exchanging ideas among video game industry luminaries and thought leaders. Now an annual invite-only event, the [a]list summit covers forward-looking trends relevant to advertising and marketing in entertainment, video games and youth lifestyle products. For more information on recent and upcoming summits, please visit www.thealistsummit.com
Brand Viewership Picking Up On YouTube
Millennials Mixed On Ads
Two Million Homes Unplug Cable TV
Where Marketers Collaborate with Influencers
Ads Go Multiscreen
TV Still Rules
Nielsen Reports: Request For Change
Adult Swim Goes Deep
Facebook Paper Arrives
Super Bowl Ups Demand for Videos Online
Could Apple Be Gearing Up for Mobile Payments Business?
HBO Goes 'Social First'
Study: Web Users Engage Above the Fold, Linger Below it
Chartbeat released this infographic from a study of user engagement with web sites and banner ads, where it looked at behavior in 25 million sessions online. The study has a couple of surprising findings. It found highest engagement is with content right above the fold threshold, not the top of the page. Visitors also spent more time viewing content below the fold than above it. The rest of the graphic speaks for itself.
Infographic by Carlos Monteiro