Coming up this Thursday is the LA Games Conference taking place at the Hollywood Roosevelt Hotel is looking like quite a turnout. For a one day event, giving attendees a hard time scrolling through very long speakers list is a good sign. Even still, we felt it our duty to highlight our most anticipated panels. If you haven’t yet gotten your tickets to the event, it’s not too late! There will be registration at the door the day of if you happened to miss out on the pre-registration rate. Have a look-see at the full agenda here.
9:15 a.m. – 10:00 a.m.
View from the Top: The State of the Game Industry
The LA Games Conference kicks off strongly with a panel discussion featuring Scopely’s Walter Drive, Rovio’s VP Mikko Setala, president of Tapjoy, Steve Wadsworth, and Chris Early of Ubisoft. The question at hand is of course gaming’s transition into the digital future and there is a plethora to be said on the subject.
PANELISTS
Walter Driver, Co-Founder and CEO, Scopely {link no longer active}
Mikko Setala, Executive Vice President, Rovio Entertainment {link no longer active}
Steve Wadsworth, President, CEO and Board Member, Tapjoy {link no longer active}
Chris Early, VP, Digital Publishing, Ubisoft {link no longer active}
Moderator: Liam Callahan, Director, Games Industry Analyst, NPD {link no longer active}
11:55 a.m. – 12:35 p.m.
MONETIZATION TRACK
The Evolution of Digital Pricing Models Across Consoles, PC and Mobile/Tablets
Sometimes the best way to look to the future is to get a full grasp of the past. This panel will endeavor to discuss evolving digital pricing models and will talk about feemium, freemium, premium and so on.
PANELISTS
Jason Enriquez, Director, Business Development & Global Communications, Glu Mobile {link no longer active}
Chris Donahue, Co-Founder, Elevate Partners {link no longer active}
Chris Mahoney, SVP, Strategy & Marketing, Lockwood Publishing {link no longer active}
Rick Sanchez, VP, Product and Marketing, OnLive {link no longer active}
Moderator: Nate Nanzer, Vice President, Frank N. Magid Associates {link no longer active}
1:45 p.m. – 2:25 p.m.
Game Marketing Leadership Roundtable
It is highly advised to not let your lunch run too long to miss this panel. To be discussed: how these leading game execs market games today and how they anticipate these techniques changing in the future.
PANELISTS
Bryan Buskas, SVP, Performance Advertising, AdColony {link no longer active}
Jonathan Anastas, VP, Global Mktg, Digital/Social Media Head, Activision {link no longer active}
John Koller, VP, Marketing – Home Consoles & Handheld Platforms, PlayStation (Sony Computer Entertainment America) {link no longer active}
Steve Fowler, Head of Global Marketing, ArenaNet {link no longer active}
Moderator: Mike Vorhaus, President, Magid Advisors {link no longer active}
5:05 p.m. – 5:45 p.m.
To Live and Indie in LA: Indie Game Development in the Southland
Southern California isn’t all sunshine and beaches… well, maybe. But those things are definitely creating fertile ground for an indie game scene in LA. Of course, it also has its challenges.
PANELISTS
Kellee Santiago, Head of Developer Relations, OUYA / Co-Founder,thatgamecompany {link no longer active}
Spencer Yip, Director & Founder, YummyYummyTummy {link no longer active}
James Liu, Founder, CEO, Writer, Developer, BoxCat Games {link no longer active}
Mariel Cartwright, Lead Animator, Lab Zero {link no longer active}
Moderator: Jamison Selby, VP, Games bspot and Board Member, IGDA Los Angeles {link no longer active}
