Influencer marketing is proving to be a beneficial relationship for marketers to deploy, but where and when do they do it A study from January by Augure shows where marketers and influencers meet to collaborate, and it appears product launchings are the most likely candidates.

Brand collaboration is a mutually beneficial foray for influencers, but now we have a bit of a window into what influencers expect brands to provide in return. Products and free invites are at the bottom of the wishlist, compared to providing influencers with materials to produce their own content and exclusive info, which influencers can use to elevate their own personal brand. It appears that brands and influencers both want the same thing– exposure.

 

 

Source: eMarketer