When Microsoft dropped the price of its Xbox One console by $50 during the holidays last year, it created a huge momentum shift that saw more business go its way, with sales tripling following the promotion. This allowed the company to go back into contention with its main rival, Sony’s PlayStation 4 console, and gear it up for a better year in 2015.

That said, it doesn’t look like Microsoft is done yet. The company recently reported that the system became the best selling console for the months of November and December 2014, even outselling the original Xbox 360 by 50 percent by this point in its life cycle.

To celebrate, Microsoft has lowered the price of its Xbox One console again, bringing it down to $349 or $449, depending on the bundle at hand. Better still, it didn’t give a date as to when the promotion would end, which could indicate that the drop is permanent.

“Building off a record-setting holiday, we are excited to announce a new promotion in which fans in the U.S. can buy an Xbox One at a special price of $349, starting tomorrow, January 16, from their preferred retailer,” said Mike Nichols, Corporate Vice President of Marketing for Xbox. “We are thankful for all the excitement for Xbox One this holiday and proud to offer more fans the amazing games lineup, Xbox Live gaming community, and continual innovation that Xbox One fans have come to enjoy.”

Along with the price drop, Microsoft released a new video featuring the head of Xbox, Phil Spencer, who talks about many of the highlights that players can expect for the system this year, including its partnership with Sling TV and forthcoming game releases like Fable Legends, the recently announced Forza MotorSport 6 and the highly-hyped Halo 5: Guardians, which will no doubt be a best seller for the holidays. The video is below.

Here’s to another wild year in gaming!