Microsoft isn't just looking at making the Xbox One an ultimate gaming machine when it releases later this year. The company is also looking to create a "much more robust and interactive experience," according to Nancy Tellem, president of Microsoft entertainment and digital media.
Tellem recently spoke at the Royal Television Society convention, explaining how Xbox One will change the way you watch programming. "We're offering a different TV experience," said Tellem. She went on to explain that more content announcements will be made over the next few weeks, including partnerships with studios and talents that could very well bring original programming to the device – similar to what Netflix, Hulu and Amazon have set out to do in recent months.
Sports content will also play a huge part, as a recently announced deal with the National Football League has recently pointed out. Live events should also be a huge draw, like the Xbox 360 currently does with its respective World Wrestling Entertainment and Ultimate Fighting Championship applications.
The Xbox One launches on November 22nd in the U.S.