Yahoo’s push towards the mobile front continued this week, as the company has reportedly made a $200 million play for Flurry, a mobile app analytics and advertising startup.
This is a bit surprising, although, looking at the numbers, it seems like a necessary move. Yahoo is currently looking at 450 million monthly active users, as well as a tremendous growth in search and display mobile ad revenues, to the tune of nearly 100 percent. CEO Marissa Mayer has even stated that the company is, in fact, a “mobile first company.”
Yahoo confirmed the acquisition shortly after rumors started making the rounds in a full press statement. “Yahoo is on a mission to re-imagine users’ daily habits, and mobile is at the center of everything we do,” reads the statement. “Our agreement to acquire Flurry is a meaningful step for the company and reinforces Yahoo’s commitment to building and supporting useful, inspiring and beautiful mobile applications and monetization solutions. By joining Yahoo, Flurry will have resources to speed up the delivery of platforms that help developers build better apps, reach the right users, and explore new revenue opportunities. Together, the companies can make mobile experiences better through products that are more personalized and more inspiring.
“Analytics are critical for all mobile developers to understand and optimize their applications. Yahoo and Flurry are reinvesting in developers and continuing to build great analytics products. The combined scale of the two companies will accelerate revenue growth for thousands of developers and publishers across the mobile ecosystem.”
Flurry’s statistics have been nothing short of impressive this year, with over 170,000 developers using its analytics system and 1.4 billion devices interacting in terms of app support. Yahoo can certainly take advantage of Flurry’s mobile position.
No word on when the merger will be complete, but clearly it will be beneficial for both companies.
Source: TechCrunch
