YouTube continues to roll on as the leading network for online programming, with an immense variety of users providing massive amounts of video content on a daily basis. However, Yahoo! could be looking into creating quite a rival for YouTube – using YouTube’s own stars, no less.
Yahoo! has reportedly been working on a new video network, which it plans to launch in the next few months. For good measure, it’s also shopping around to lure some of YouTube’s most popular stars and networks to work on its site, although nothing has been officially confirmed as of yet.
Yahoo! CEO Marissa Mayer is supposedly behind the strategy, following a failure to purchase France-based DailyMotion and other moves like hiring Katie Couric for news programming. Yahoo! wants to make a splash, and YouTube has become a very visible target, particularly following the complaints from a number of major YouTube stars concerning the revenue split with YouTube. This gives Yahoo! an opening to tempt some of YouTube’s biggest draws, in the hopes that the audience is far more loyal to the star than to the network. That’s probably a pretty safe bet.
More information should be unveiled over the next few months. Will YouTube users make the jump?
Source: Recode.net
