by Jessica Klein
You’d be hard-pressed to think of a popular YouTube creator in the U.S. who hasn’t done something outside of the world’s biggest video site. YouTubers are doing everything from live stage shows (Tyler Oakley continues to travel the world with his stage performances), to TV series (Grace Helbig’s now on E!; “Epic Meal Time” has become a network TV show called “Epic Meal Empire”; and beauty creator Ingrid Nilsen has been a judge on multiple “Project Runway” episodes), to writing books (it would take up too much space to list those examples here).
This is because brands, TV networks, and even film studios in the US have realized that YouTubers mean big business. With subscriber numbers in the millions, they carry hefty fan bases made of up of people who trust them — and that is powerful in the world of consumer products (entertainment included).
As MIP Digital Fronts approaches, you have to wonder whether this power has been recognized in YouTube creators outside of the US. Are they being sought out to star in film and TV projects Publish books
The simple answer is yes, but not so much as their U.S.-based counterparts. Though film studios haven’t quite been knocking down international YouTubers’ doors (they haven’t exactly in the U.S., either), a handful of big, online creators have shown up on television. A large European MCN,Divimove, for instance, has had its YouTube creators appear on popular TV series like “X-Factor” in countries such as Italy, Germany, and the Netherlands.
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