These days, when someone is about to drop some cash on expensive headphones, a brand new phone, or any other number of gadgets, they don’t just check out written reviews– they get hands on insights from their most trusted YouTubers. ION looks into the top techies reigning on YouTube this week, whether it’s putting iPhones to the test, giving a product’s packaging full appreciation and more.
Too Big To Fail: What’s Happening With TikTok?
The world’s biggest brands don’t appear to be disentangling themselves from Tiktok, as ad spend on…
Twitter’s Day Of Reckoning: Why Earned Media Value Matters More Than Ever
As some of the world’s biggest companies—like General Motors and Dyson—halted their advertising campaigns citing concerns…
‘Dead Space’ Campaign Taps Into World-Building And Social Challenges
Coinciding with the return of EA’s beloved ‘Dead Space’ franchise, Nightcap, the team behind the new…
