Zynga has signed a deal with the cloud TV company Synacor. This agreement will make Zynga's games available to as many as 24 million U.S. households with web-based TVs from next year.
“Starting next year, Synacor’s customers will be able to offer their subscribers access to games from their homepages. Additionally, those providers will be able to include Zynga’s in-game currency as part of their subscription offerings. In other words, they can now bundle together TV + telephone + Internet + FarmVille Cash,” wrote Tricia Duryee. “Synacor’s customers include a variety of providers, such as Verizon, CenturyLink, Broadstripe, Charter and US Cable, and claims to reach 24 million households in the U.S.”