Betable has hired former Zynga vice president of business development Jonathan Flesher. He will be the company’s executive vice president of business development, where he’ll help sign developers, push licensing forward in other territories and sign other strategic partnerships.
“We’re seeing a convergence between the free-to-play social gaming world and online gambling world,” Flesher said, noting that developers that stick purely to virtual currencies may get left behind. “If you incorporate real-money gaming, you’ll get a higher lifetime value from your players, and then you’ll be able to outspend other companies in the space that aren’t doing real money gaming.”
Source: TechCrunch.com
