Zynga's Mark Pincus Scrambling to Revive Zynga

By David Radd

Posted November 19, 2012

Zynga CEO Mark Pincus is reportedly discouraged over the current fortunes of his company. Apple director Bill Campbell met with Pincus at a meeting set up by Zynga investor Kleiner Perkins Caufield & Byers, and said the executive was near tears while talking about how to save Zynga.

“Rapid change in player habits and social technologies have dictated fundamental changes at Zynga,” said Pincus. “And when businesses change, it's inevitable that some people will choose to leave.”

Primary among Pincus' concerns is refocusing the company on the mobile space. Kleiner Perkins partner and Zynga board member Bing Gordon is among those who thinks that Zynga should have focused on mobile development much sooner.

"Mobile turned out to be more different than anyone expected, in terms of monetization and also user experience," said Gordon.

Source: Wall Street Journal


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