From the infamous Chewbacca Mom to Buzzfeed‘s exploding watermelon, it’s clear that Facebook as a video platform is coming into its own. We’re now beginning to see what is working and what isn’t for Facebook Live, and publishers and brands are shifting quickly to create video that is native to Facebook—a largely silent, but highly visual viewing experience.
Snapchat, of course, is of increasing interest to brands as well. With reportedly 110 million daily active users and over 8 billion video views each day, it’s easy to see why.
This [a]live, host Andrew Volpe chats with Ayzenberg director of social media, Lindsey Buchanan, discuss where it’s all heading and what’s working.
