In Cognac, France, where Hennessy is made, rabbits run wild. But the intriguing animals are rarely seen. Over time, people invented tales about them, about a creature that lives in people’s minds. This elusive Wild Rabbit is thought to drive people from one success to another. For 250 years Hennessy’s Wild Rabbit has been to build on their expertise to push their world class cognac ever closer to perfection. A new interactive website {link no longer active} has launched as part of Hennessy’s Wild Rabbit campaign. Designed to take the use on an interactive journey through the tales that make up the success of famous people over time (like Manny Pacquiao, for instance), the site is an interactive journey that allows each user to chase their own wild rabbit.