Frontline Marketing

Deus Ex Campaign Pushes The Boundaries Of Human Augmentation

Lauren Arevalo-Downes   |  

Square Enix went all out for their ad campaign for Deus Ex: Human Revolution. The campaign began on a viral marketing website for the fictional Sarif Industries which was later apparently ‘hacked’ by the ‘Purity First’ terrorist group.

The Sarif Industries website has been posting links to real cybernetics developments like an artificial hand that can feel {link no longer active},  powering cybernetics with the mind {link no longer active}, and a bionic eye that could restore vision.

Fans can choose a way to augment themselves, capture and image with a webcam and add to an ongoing user-generated mosaic. {link no longer active}