Frontline Marketing

Escape To An Island Of Happiness

Lauren Arevalo-Downes   |  

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Take a trip over to Coca-Cola’s Happiness Islands, a friendly little “sitelets archipelago” in the vast Internet ocean.

Each island leads to its own breezy diversion-like FallingDominoes.com, BlowingBubblesInTheSky.com, UnderwaterDanceparty.com and ABeachBonfire.com. The unassuming sitelets add a little happiness to your day, in support of the marketer’s broader brand promise.

 

Social Data + Psychometrics