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The source for entertainment marketing

Escape to an Island of Happiness

By Lauren Arevalo-Downes   |  

Take a trip over to Coca-Cola’s Happiness Islands, a friendly little “sitelets archipelago” in the vast Internet ocean.

Each island leads to its own breezy diversion—like FallingDominoes.com, BlowingBubblesInTheSky.com, UnderwaterDanceparty.com and ABeachBonfire.com. The unassuming sitelets add a little happiness to your day, in support of the marketer’s broader brand promise.