Facebook has added a search function into its App Center, raising speculation that it plans to soon introduce search ads for app developers. The site is already giving developers the option to promote their apps through Sponsored Results.
TechCrunch says of the new feature, “That sets the stage for ads within App Center. This prediction falls right in line with Facebook’s strategy to become the leading source of app discovery outside of the official Apple App Store and Google Play marketplace — where no ads appear. It believes that with social recommendations and quality ratings based on how often people actually use an app, it can help us find apps better than simple ranked lists based on downloads.”
Source: TechCrunch.com
