Anyone who has had the pleasure of purchasing an ad on Facebook knows the process kind of felt like operating in the dark. That changed for the better on Tuesday when Facebook made good on a promise made last June to simplify and streamline media buys on the social net. The changes bring campaign objectives comes to the fore, with added guidance from Facebook on how to best reach attain those objectives.

The Ads Manager and Power Editor utilities have a newly streamlined interface that makes the procedure easy. You no longer have to choose your ad options first and then realign your campaign’s optimization methods, a system that was overly complicated and felt clunky. The guesswork is gone.

In addition, the new system will allow you to operate up to 5 different ads at the same time, using multiple images. Much like Facebook’s Insights, you’ll also be able to see which of those images are performing better than others. Marketers will also be able to tailor the message of their ad to where the ad appears, whether it is on mobile Newsfeed, desktop Newsfeed or the ad column.

Facebook released a blog detailing their improvements to the system, including an easier way to track the impact of your ads by seeing their conversion value.

 

Source: TechCrunch