The Red Bull brand is all about living fast, so it’s not totally surprising that it would develop a way to post social updates at the speed of memes. Users will soon be able to share posts through Red Bull’s website in the form of a fast-paced animated GIF. Accompanied by images, these messages are then rendered into an animated speed reading GIF where each word appears in rapid sequential order. Although the words fly by at a dizzying pace, they are still comprehensible to the human eye. Red Bull then gives users the option to customize the post and edit it before sharing online.

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The service, deemed Shout/out, provides each post with a unique standout, which the company said has been designed to help users stand out in a sea of posts and get noticed by fans and peers. Shout/out launched to the public in October at GLA x LDN in Glasgow, which is part of Red Bull’s Music Academy UK Tour. Athletes and artists will also be able to share their experiences using this speed-reading method at future events.

Citing marketing bias in social media algorithms, Red Bull hopes to take back the impact of organic content through these new tools. The campaign is meant as a means for fans to express themselves and be heard. Animated GIFs are an effective way to express ideas, emotions or messages through social media without having to worry about 140-character limitations. Last year, Twitter users shared over 100 million GIFs—so to make it easier, the service introduced a GIF search tool in February.

By giving fans a unique way to share ideas and experiences, Red Bull is reaching them on an emotional level and offering an easy way to share Red Bull events they are attending. The new Shout/out tool will no doubt be a great way for influencers to share quick updates, as well. Time will tell whether these fast-paced GIFs will become the norm, but the in the meantime, using pictures and emoji to express ideas aren’t going away anytime soon.