Twitch has teamed up with a number of companies for unique promotions, including Old Spice and its Nature Adventure and eSports with Coca-Cola. Its latest one features renowned soccer player Gerard Piqué, who will “kick it” with a mobile game called Final Kick.
The event is set to kick-off on Monday, April 18, from 10:00-11:00 A.M. PDT, and will have the defender for FC Barcelona and the Spanish National team livestreaming Final Kick alongside FIFA Twitch broadcaster Castro_1021. The session will be aired on Piqué‘s devoted Twitch channel.
Co-sponsored by Amazon Underground (the publishers of Final Kick), the event is the latest to feature an athlete showing his video game prowess, as Piqué has his own game development company, Kerad Games.
“Over this last year, more and more athletes have been showcasing their love of games on Twitch,” said Eric Brunner, who heads up the athlete initiative for Twitch’s Partnership team. He has a few years of MLS experience under his belt, having played for seven years. “We’ve seen MLB, NFL, NBA and UFC stars all using our platform to connect with their fans, so having a soccer star like Gerard Piqué launch a channel really illustrates the diversity of athletes who are embracing social video.”
Athletes pairing with Twitch in the past have paid off, including Kyrie Irving, NBA and 2K Sports teaming up for a previous shoe promotion.
