Instagram has found a great deal of success in its video and display ads, making a reasonable amount of money in the process. Now, it’s ready to push forward with a couple of new initiatives.

First up, according to this story from The Drum, the company is readying a new advertising push for Apple’s forthcoming 6S and 6S Plus models, which were unveiled this past week during Apple’s latest press conference. With this new ad program, Instagram intends to make use of the Apple’s 3D Touch displays for an elaborate new campaign, using the “three degrees of force” to create shortcuts and enable the user interface for better streamlining.

On top of that, Instagram also announced, via this report from Fortune, that it will expand its new “self-serve” option to any company in 30 countries, enabling more brands to advertise on its service. Previously, it had limited the program to a handful of specific brands in the United States.

Instagram made a statement about these new initiatives, stating, We re thrilled to make it easier for businesses of all sizes to reach people with more relevant ads on Instagram. We will continue to improve the feedback mechanisms within Instagram to give people greater control and improve the relevance of the ads they see.

Instagram has already seen a fair share of success from its advertising sales, although pressure is certainly there to keep performing well considering Facebook’s $1 billion investment in Instagram. Still, some believe that the company is ready for an even larger bankroll. Analysts at marketing software company Kenshoo believes that Instagram is already in line for an estimated $1 billion in annual revenue across the next three to four years, a reasonable piece of Facebook’s estimated $12.4 billion in annual revenue.

Clickthrough rates for Instagram’s ads are already showing that kind of progress, with users being two and a half times more likely to click on ads than on other social media platforms, according to Kenshoo. David Zelniker, product manager for the team, stated that advertisers are prepared to move out of the “experimental” phase with Instagram, ready to reach users on a whole new level.

Now it’s just a matter of seeing how effective these new formats are and how delicately Instagram handles ads so that they don’t flood the overall experience. We’ll see how it fares over the next few years.