AList Sessions, a new invite-only event series that will provide an intimate atmosphere for curated, focused discussions about the most pressing challenges marketers are facing today, is coming to Los Angeles beginning October 26.
The unique master-class format, organized and curated by the AListDaily staff, will be geared specifically for marketing executives to discuss strategies and address solutions in a quickly shifting media landscape.
AList Sessions will kick off with the Insights Track, which will dive deeper into state-of-the-art tools, technologies and insights that drive a greater understanding of paid, owned and earned media—and how it impacts the bottom line.
The Insights Track is designed for attendees to come away with the knowledge to track and unveil the value of earned media, and why it’s critical to recapture the direct one-to-one relationship with customers in an increasingly fragmented digital landscape.
If you are interested in attending an upcoming session, please complete our Application Form. Attendance is limited.
Turning Insights Into Data
Thursday, October 26, 2017
With greater access to data comes greater insights, right? But with the enormous amount of data collected daily, how do you keep up with the pace of the data, see how it all interconnects and transform it into something to can act on? This session will unite prominent industry experts who are turning data into action, mapping out the data landscape and pioneering the future of audience measurement to arm you with the knowledge to craft effective strategies, implement tactical planning and track performance.
Reaching Consumers Where They Are
Thursday, November 30, 2017
Television is no longer the king of screen time. As audiences have splintered their media consumption across platforms, where are consumers now, and how is their behavior changing? Brands are faced with a bigger challenge to reach consumers across various touchpoints in the most effective way possible. This session will provide attendees with a deeper understanding of where their audiences live now, and how to best communicate with them.
Staying Competitive In A World Ruled By Walled Gardens
Thursday, January 18, 2018
Marketers are demanding more from their data, but walled gardens from behemoths like Facebook and Google are limiting the amount of information that’s shared. As part of growing a holistic and direct relationship with their customers and their data, this session will dive deeper into how brands can stay competitive and successfully integrate the data and insights from external platforms into their own branding and sales platforms.