Gamers can rejoice. More information in the form of a brand new trailer for Rockstar Games’ mega-franchise Grand Theft Auto V was released today. It’s the first major trailer since Rockstar put out three parallel trailers in April, each focusing on one of the three main characters in the upcoming game.
Rockstar has been characteristically slow-paced with reveals for the next installment in their blockbuster franchise. Both publisher and game were noticeably absent from the E3 show floor last month. Even as the game launch nears, the most prominent traditional marketing beats this year besides the aforementioned three-character trailer were a massive banner that was laid out in Warsaw, and the reveal for the game’s cover art painted as a mural on the side of an unassuming building in Chelsea, New York.
On the content marketing side, Rockstar did launch an interesting tactic with the resurgence of The Epsilon Program, a religious cult featured in Grand Theft Auto: San Andreas. Through a website purportedly representing the cult, fans could submit their name and photo to become one of five people chosen to have their likenesses appear as cult members in GTAV, with entries closed in late May. It was an interesting way of getting gamers involved in the GTA universe.
Grand Theft Auto has always been famous for pushing the envelope for what’s possible (and acceptable) in video games, which has brought it a lot of clout among gamers and helped firm the IP in game industry lore. This newest trailer will help move the hype train forward for the first sequel in more than five years, and fans holding their breath for the September 17 release date can at least exhale and breath normally for its near five-minute runtime.
Source: RockStar
